The Opportunity Almost Everyone Is Missing About Their Online Presence

A Window of Opportunity in the Age of AI

Let’s be honest.

At some point over the last year, you probably noticed something subtle shift in how you search.

You typed a question into Google…
And instead of scrolling through links, an AI-generated overview appeared at the top of the page.
Clear. Comprehensive. Immediate.

Or maybe you opened ChatGPT, Perplexity, or another AI tool and asked a question you would’ve once searched the internet for—and within seconds, you had a well-structured answer that felt almost… curated.

It slipped in quietly.
No announcement. No learning curve.

And now?
Most of us love it.

Because AI search gives us context, synthesis, and narrative—not just information.

What’s Actually Happening Behind the Scenes

Here’s the part most people never stop to question:

When you use AI-powered search or overviews, the system isn’t pulling one webpage.

It’s doing something far more powerful.

Large Language Models (LLMs) are:

Scanning massive amounts of indexed content across the web
Evaluating credibility signals, consistency, and relevance
Identifying patterns in how information is described
And then assembling a narrative summary designed to feel coherent and trustworthy

In other words, AI isn’t just finding answers.

It’s interpreting reality based on the information it can see.

Now pause for a moment and ask yourself:

Is this happening to me?

Yes — It Is

People are searching your name.
They’re searching your company.
They’re searching your expertise.

And AI is forming a summary of who you are, whether you’ve intentionally shaped that information or not.

Most professionals never think to ask:

What shows up when someone searches me?
How is AI describing my work, my leadership, my impact?
Is that narrative accurate—or just… factual?

Because factual is not the same as meaningful.

Why Most Online Profiles Are Failing You

They list:

Job titles
Education
Locations
Responsibilities

That format worked when humans clicked links and read resumes.

But AI doesn’t read profiles the way people do.

AI looks for signals of identity:

How you lead
What you care about
What problems you consistently solve
The themes that repeat across your digital presence

When those signals are missing, AI compresses you into a generic summary.

Not because you’re unremarkable—but because your narrative is incomplete.

This Is the Leverage Opportunity No One Is Talking About

Here’s the part I need you to hear clearly:

This is an incredibly easy situation to fix.

And more than that—it’s an extraordinary opportunity.

Years ago, it took months for search engines to index new content and reflect changes.

You published something, waited, hoped, and eventually—maybe—it showed up.

Today, with AI’s capabilities, I’ve personally seen curated client narratives appear in AI-generated results within days.

Days.

That means when you intentionally provide:

Clear language about who you are
Thoughtful articulation of your values
Context around your leadership and purpose

AI doesn’t just store it.

It uses it.

I’m genuinely shouting this from the mountaintops:

Is anyone else seeing how powerful this moment is?

Personal Profile Optimization Is Not Personal Branding

Let me be clear.

Optimizing your personal profile is not the same as building a full personal brand.

You don’t need:

A website
A content strategy
A social media following

Those come later—if you want to take your brand to the next level.

Personal Profile Optimization is about one thing:

Giving AI—and the people it serves—a meaningful, accurate narrative about you.

It’s the difference between:

A static list of facts
And
A living story that reflects who you are and how you create impact

Why Meaning Wins Now

I’ve worked with countless professionals who came to us with bios that read like this:

Education
Employer
Years of experience
Bullet points of responsibilities

Technically correct.
Emotionally flat.
Entirely forgettable.

That type of content does not engage.
It does not invite curiosity.
And it does not encourage AI—or humans—to look twice.

What does?

Language that communicates:

Your perspective
Your purpose
Your values
Your leadership style
The change you’re here to create

This Is Where You Rise

You are already a brand—whether you claim it or not.

The question is whether your narrative reflects the depth, intention, and impact of who you truly are.

This moment in history gives you a rare advantage:

AI is hungry for context
Narrative is now currency
And clarity travels faster than ever before

So rise up.
State who you are.
Articulate what matters to you.
Let your leadership be seen—not summarized away.

You are not waiting for opportunities.

You are writing the story that creates them.

And now that you see this—

You’ll never be able to unsee it.

This is the moment to pause and ask a simple but powerful question: What story is AI telling about me right now?

Before you read another word, go to perplexity.ai and search your name.

What you see there is likely the same snapshot others are being shown—generated instantly by AI, based on what it can find about you online.

Because, whether you’ve shaped it or not, that narrative already exists. Here’s the good news—this is an easy opportunity to reclaim, refine, and elevate how you show up online with intention and clarity.

Next steps: