Purpose-Driven Impact | Business for Good with Victoria Marasco

Q: What is B1G1 and how does it work?

B1G1, or Business for Good, is a global giving initiative that helps businesses embed structured giving into their operations. Every product, service, or transaction can contribute to vetted global impact projects aligned with the United Nations Sustainable Development Goals.

Q: How does giving through TruBrand Marketing work?

Through TruBrand Marketing's partnership with B1G1, impact is embedded into business activities without requiring additional systems. Each client engagement contributes toward measurable global outcomes such as clean water, nutrition, and education initiatives.

Q: What causes does this impact support?

Impact initiatives focus on essential global needs such as clean water, nutritious meals, sustainable development, and partnerships aligned with the United Nations Sustainable Development Goals.

Global Citizen Making a Global Impact

As the founder of TruBrand Marketing and in alignment with my purpose, vision, and mission, I have partnered with positive, high-impact global projects to support people and communities around the world.

At TruBrand, two of our core values are BE A VALUABLE FORCE – deliver value in every action and DO GOOD – Impact lives in a positive way. We help individuals (personal brands) and businesses find their extraordinary—their purpose, vision and mission, so that they can do extraordinary things.

By joining forces in partnership with B1G1 Global Giving Initiative, we are amplifying our positive impact to make a real difference and positively affect people and the environment that need help. Along with over 3,000 other businesses worldwide, we are working collectively to create a world full of giving with the help of B1G1.com, with each of the giving impacts tied to the United Nations Sustainable Development Goals (SDG).

At TruBrand, we are passionate about our work that boosts our client’s impact and ROI. Now with our partnership with B1G1, we go way beyond that by ensuring we can have a bigger impact, not just in our clients’ businesses but throughout the world.

I am passionate about inspiring other businesses and people to do business for good and committed to making the ordinary, extraordinary across the globe.

Imagine a World Where Everything We do Creates a Positive Impact

Creating a Ripple of Change

At TruBrand, we believe every action can create a ripple of positive impact in the world. That’s why our giving focuses on two fundamental needs that transform lives — clean water and nutritious meals. By helping provide access to safe drinking water and essential nourishment, we’re contributing to healthier communities, stronger futures, and a more compassionate world.

Below is a live look at the global impact being made through these two initiatives.

Business for Good with B1G1 - Purpose-driven Impact

100% of Our Giving Goes Directly to the People Who Need It Most.

B1G1 has a unique giving model, which means that 100% of our giving goes straight to the people who really need it.

Turn Your Business into a
Force for Good

Our team is also helping businesses like yours, big and small, to embed giving into their business model, support the United Nations SDG Goals of your choice, and make an impact. Set up a complimentary consultation to discuss how you can do good while doing what you do in your business day in and day out.

Turn Your Business into a Force for Good; Without Adding Complexity

As a B1G1 Ambassador, I guide business owners and leadership teams in integrating structured impact into how they already operate, while B1G1 provides the infrastructure to make it simple, seamless, and sustainable.

Impact should strengthen your brand, not complicate your business.

This is the essence of Business for Good with B1G1.

It’s about aligning your brand with a meaningful mission, inspiring your audience, and creating value beyond profit — in a way that is consistent, measurable, and sustainable.

The challenge for many businesses is not intention — it’s infrastructure.

There hasn’t been a simple way to embed giving into daily operations without adding complexity.

Until now.

Through B1G1, your impact delivery partner, businesses can seamlessly integrate giving into how they already operate.

Every product, service, or transaction becomes an opportunity to create a tangible, measurable impact — without additional operational strain.

Curious how this works — without adding to your workload?

If this resonates, the next step isn’t commitment. It’s clarity.

Join the LIVE session with B1G1 Co-Founders Masami Sato and Paul Dunn.

See exactly how it works.
Understand how effortlessly it integrates.
Explore whether it aligns with how you want to lead and build.

Start by learning. Then decide.

Join the next live info session

JOIN THE NEXT LIVE INFO SESSION

Turn Your Business into a Force for Good; Without Adding Complexity

Impact should strengthen your brand, not complicate your business.

This is the essence of Business for Good with B1G1.

It’s about aligning your brand with a meaningful mission, inspiring your audience, and creating value beyond profit — in a way that is consistent, measurable, and sustainable.

The challenge for many businesses is not intention — it’s infrastructure.

There hasn’t been a simple way to embed giving into daily operations without adding complexity.

Until now.

Through B1G1, your impact delivery partner, businesses can seamlessly integrate giving into how they already operate.

Every product, service, or transaction becomes an opportunity to create a tangible, measurable impact — without additional operational strain.

Curious how this works — without adding to your workload?

If this resonates, the next step isn’t commitment. It’s clarity.

Join the LIVE session with B1G1 Co-Founders Masami Sato and Paul Dunn.

See exactly how it works.
Understand how effortlessly it integrates.
Explore whether it aligns with how you want to lead and build.

Start by learning. Then decide.

Join the next live info session

JOIN THE NEXT LIVE INFO SESSION

Our Impact Aligned with the UN Sustainable Development Goals

We Started Giving to these Causes in November 2022.
Here's our Impact so Far

BOOK A BUSINESS FOR GOOD IMPACT CONSULATION

Our Impact So Far

We Started Giving to these Causes in November 2022.
Here's our Impact so Far

Here are the SDG Goals
We are Passionate About

Ensure availability and sustainable - purpose-driven impact

Ensure availability and sustainable management of water and sanitation for all

End hunger, achieve food security and improved nutrition and promote sustainable agriculture

Ensure sustainable consumption - Purpose-driven Impact

Ensure sustainable consumption and production patterns

Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development.

WANT TO HELP MAKE A POSITIVE IMPACT?

Download a Purpose in Action Impact Worksheet to learn more about the United Nations SDG goals, and find the goals that you are most aligned with.

Download Your Free Impact Worksheet

United Nations Global Goals
17 Sustainable Development Goals

The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries – developed and developing – in a global partnership. They recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.

Learn More about the SDG Goals

United Nations Development Goals for Global Positive Impact

Here's How it Works

Through our partnership with this Global Giving Initiative, we can make a difference to people in need right across the globe. B1G1 has a unique giving model which means 100% of the giving goes straight to the people who really need it.

Imagine authors each time they sell a book, they plant a tree, dentists providing clean water, accountants providing e-learning for students; the stories are endless.

When you choose to work with us, you will make something very special happen, we are committed that each time we serve a client, it will make a positive impact on someone else who really needs it. There’s nothing extra you need to do to make this impact but be happy in the knowledge that together, we’re making extraordinary things happen around the world.

You, of course, also have an opportunity to join B1G1. Part of our commitment is to spread awareness to all our clients, suppliers, friends, and family. We would be delighted if you came on the journey alongside us and made your business remarkable in creating good.

Here's How it Works

Imagine authors each time they sell a book, they plant a tree, dentists providing clean water, accountants providing e-learning for students; the stories are endless.

Changing Lives Through

Clean Water and Sanitation

Clean water and sanitation are basic human rights that we have access to every single day. We don’t automatically see it as a privilege. But it is. Seeing children and large communities without access to clean water is eye-opening, to say the least. We know that if we can provide clean, sanitary water to everyone on this planet, many diseases will vanish. That’s why one of our most important impacts with B1G1 is providing clean water and sanitation everywhere on this planet.

Did you know that billions of people still lack clean water and sanitation services despite significant progress being made? That’s why I am doing all I can as a business leader to lower this number.

Since November 2022, when we began our partnership with B1G1, TruBrand has provided over 901,756 days of life-saving access to water to people around the world, and this is only the beginning. We will continue to make a life-changing impact and improve the quality of life in hundreds of places across the globe.

Frequently Asked Questions

What does “Business for Good” mean?

Business for Good means integrating purposeful giving into everyday business activities so that growth and positive global impact happen together. It allows businesses to create value beyond profit while aligning their brand with meaningful outcomes.

What is B1G1 and how does it work?

B1G1 (Business for Good) is a global giving initiative that helps businesses embed structured giving into their operations. Every product, service, or transaction can contribute to vetted global impact projects aligned with the United Nations Sustainable Development Goals.

How does giving through TruBrand Marketing work?

Through TruBrand’s partnership with B1G1, impact is embedded into business activities without requiring additional systems. Each client engagement contributes toward measurable global outcomes such as clean water, nutrition, and education initiatives.

TOGETHER WE CAN CREATE THE EXTRAORDINARY

As a client of TruBrand, you become part of a global giving movement on a mission to create a world full of giving.

BOOK A BUSINESS FOR GOOD IMPACT CONSULATION

Global Citizen Making a Global Impact

Imagine a World Where Everything We do Creates a Positive Impact

Creating a Ripple of Change

589,213

days of clean water

24,233

nourishing meals